Dear Julie: Depend Responds

March 27th 2014

Last week I issued a Challenge to Depend and Poise to change their messaging to women from selling confidence via embracing incontinence to inspiring true confidence with messaging that captured the possibility that women could live free of incontinence. Depend wrote me back! Here is their response, and mine! Dear Julie- Thank you so much...

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Dear Depend and Poise: A Challenge

March 19th 2014

Last week a post on incontinence crossed my desktop. It came from a topical blog that regularly tackles issues for its audience of middle-aged and older adults. The author disclosed that this particular post was sponsored by Depend Incontinence Products. Paid post or not, I think that the author was earnestly sharing a perspective from...

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