Last week I issued a Challenge to Depend and Poise to change their messaging to women from selling confidence via embracing incontinence to inspiring true confidence with messaging that captured the possibility that women could live free of incontinence. Depend wrote me back! Here is their response, and mine! Dear Julie- Thank you so much...
read article Last week a post on incontinence crossed my desktop. It came from a topical blog that regularly tackles issues for its audience of middle-aged and older adults. The author disclosed that this particular post was sponsored by Depend Incontinence Products. Paid post or not, I think that the author was earnestly sharing a perspective from...
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Poise is on my watch list. I have found some of their advertising messages to be very manipulative. Often the information they share offers women a pad as a solution for incontinence, indicating how “normal” and “no big deal” it is to have a few leaks. It’s never normal, people! While “normalizing” it may help...
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